Capabilities
What
we build.
Seven layers of one system — capture, routing, the record, the automation, the tools your team works in, the integrations between them, and the reporting over the top. In practice a project is three or four of them wired together, because a CRM with nothing feeding it is just a database.
Custom CRM systems
A pipeline shaped like the way you actually sell. Your stages, your fields, your rules about what happens when something has been sitting too long.
02Workflow & AI automation
Sorting, drafting, summarising and qualifying handled automatically, with a person left in place for the decisions that matter.
03Lead capture & routing
One front door for every enquiry, an order that doesn’t depend on who is looking, and a record of what happened to each one.
Internal business tools
The screen a team lives in all day: a dispatch board, a job tracker, an approvals queue, an inventory view. Built for the handful of things they really do, which is why it can be fast and obvious instead of a settings maze.
Premium websites
A site that matches what you charge and feeds the system behind it. Written by hand, fast on a phone, and structured so search engines and buyers both understand it. The Frenchy Smiles build is the reference.
Integrations & reporting
Making the tools you already pay for hand work to each other, and putting the resulting numbers somewhere a human can read them. Where a vendor has no usable API we will say so rather than build something fragile.
How they fit
Rarely
one thing
A typical project connects three or four of the seven. The website collects, the lead system routes, the CRM holds the work, and automation removes the parts nobody should be doing by hand.
Where people arrive and decide whether you are serious.
Every enquiry, from every source, into one place in one format.
The queue your team works, and the record of what happened.
Reminders, drafts, handoffs and summaries, running without anyone remembering.
What is happening this week, in numbers you can act on.